Shop the New Ford Bronco in Martinsburg, WV

Discover the Rugged 2024 Ford Bronco at Kent Parsons Ford in Martinsburg, WV

Adventure awaits in the 2024 Ford Bronco, now available at Kent Parsons Ford in Martinsburg. With its retro-inspired design, removable doors and roof, and impressive off-road capabilities, the Bronco is ready to conquer any terrain. Whether you're exploring the trails near Kearneysville or cruising through Winchester, the Bronco is the perfect companion for your next expedition.

PARSONS FORD'S REAL PRICES are no hassle - we list our pricing as transparent as possible. Parsons Price INCLUDES FREIGHT AND excludes title, tax, tags, registration, and $575 Dealer Processing fee. Any dealer installed options are additional where applicable. Pricing includes all rebates and incentives available including but not limited to trade assist, military appreciation, college student specials. Price may require financing through Ford Motor Credit and as such are subject to lender approval. Special finance rates offered from FMCC for buyers with approved credit are in lieu of applicable customer cash rebates. Residency restrictions may apply. Offer not valid after completion of sale. We offer special Local pricing for our community members. All vehicles subject to prior sale. See dealer for further details.

Trim Levels for Every Lifestyle

The 2024 Ford Bronco comes in nine distinct trim levels, each offering a unique blend of style, features, and capability. The Big Bend trim boasts 17-inch Carbonized Gray-painted aluminum wheels and marine-grade vinyl seats, while the Black Diamond adds heavy-duty features like a rear locking differential and rock rails. For a touch of nostalgia, the Heritage Edition sports a classic two-tone paint job and unique interior accents.

Purcellville off-road enthusiasts will appreciate the Badlands trim, which comes equipped with a front stabilizer bar disconnect, 17-inch machined Carbonized aluminum wheels, and vinyl seats with rubberized flooring. The Wildtrak takes things up a notch with 17-inch black high gloss-painted aluminum wheels, a modular front bumper, and heated leather-trimmed seats. Limited to just 1,966 units, the Heritage Limited Edition pays homage to the original Bronco with its Oxford White paint, red grille, and plaid cloth seats.

The Everglades trim is perfect for tackling muddy trails near Hagerstown, MD, thanks to its factory-installed snorkel, 17-inch Carbonized Gray-painted aluminum wheels, and marine-grade vinyl seats. For a more luxurious experience, the Outer Banks trim features 18-inch bright machined aluminum wheels, signature LED headlamps and taillamps, and heated leather-trimmed seats. At the top of the lineup is the Raptor, boasting a 418-horsepower twin-turbo V6, 37-inch all-terrain tires, and a Baja-ready suspension.

Interior Comfort and Technology

Inside the 2024 Ford Bronco, you'll find a spacious and versatile cabin with seating for up to five passengers. Depending on the trim, you can choose between marine-grade vinyl, cloth, or leather-trimmed seats. The Bronco's advanced SYNC 4 infotainment system keeps you connected with a 12-inch touchscreen, wireless Apple CarPlay and Android Auto, and cloud-connected navigation.

Exterior Design and Customization

The 2024 Ford Bronco's exterior pays tribute to its legendary predecessor while incorporating modern design elements. The removable doors and roof allow you to fully immerse yourself in the outdoors, whether you're exploring the countryside near Martinsburg or enjoying a scenic drive through Kearneysville. With a variety of wheel options ranging from 17 to 18 inches, you can customize your Bronco to suit your style and off-road needs.

Powerful Performance and Off-Road Capability

Under the hood, the 2024 Ford Bronco offers a choice of two powerful EcoBoost engines. The standard 2.3-liter turbocharged four-cylinder delivers 275 horsepower and 315 pound-feet of torque, while the available 2.7-liter twin-turbo eight-cylinder produces 315 horsepower and 410 pound-feet of torque. Both engines are paired with a ten-speed automatic transmission and an advanced 4x4 system with electronic shift-on-the-fly.

For the ultimate off-road experience, opt for the Sasquatch package, which adds 17-inch beadlock-capable wheels, 35-inch mud-terrain tires, electronic-locking front and rear axles, and a high-clearance suspension. With the Sasquatch package, your Bronco will be ready to tackle even the toughest trails in the Winchester area.

Advanced Safety and Driver Assistance Features

The 2024 Ford Bronco prioritizes your safety with a suite of advanced driver assistance technologies. Standard features include Pre-Collision Assist with Automatic Emergency Braking, Lane-Keeping System, and a Rear View Camera. Available features like Blind Spot Information System with Cross-Traffic Alert and Adaptive Cruise Control provide added peace of mind on your adventures around Purcellville.

Experience the 2024 Ford Bronco at Kent Parsons Ford

Ready to embark on your next adventure? Visit Kent Parsons Ford in Martinsburg to experience the 2024 Ford Bronco firsthand. Our knowledgeable sales team will help you find the perfect Bronco trim to suit your lifestyle and off-road ambitions. Don't miss your chance to own this iconic SUV - schedule a test drive today!

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  1. Kent Parsons Ford Inc

    1400 Shepherdstown Road
    Martinsburg, WV 25404

    • Sales: (304) 263-3344
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Get in Touch

  • Contact our Sales Department at: (304) 263-3344
  • Monday8am-8pm
  • Tuesday8am-8pm
  • Wednesday8am-8pm
  • Thursday8am-8pm
  • Friday8am-8pm
  • Saturday9am-5pm
  • SundayClosed