Buying your first car is a big step, and the team at Parsons Ford in Martinsburg, WV is here to make it simple. Through the Ford First-Time Buyer Program, qualified first-time buyers can finance a new Ford with flexible terms, a low down payment, and bonus cash - even with limited or no credit history. We proudly help first-time buyers throughout Martinsburg, Winchester VA, Hagerstown MD, Kearneysville WV, and Purcellville VA find a dependable new Ford that fits their budget.
What Is the Ford First-Time Buyer Program?
The Ford First-Time Buyer Program is designed for shoppers purchasing their very first vehicle. Eligible buyers may qualify for:
- A lower APR through Ford Credit, even with no prior credit history
- $750 Bonus Cash on eligible new Ford vehicles (requires Ford Credit financing)
- Financing up to $50,000
- Flexible terms up to 84 months with a down payment as low as $750
Program Eligibility
To qualify, applicants generally need no prior auto credit history, no adverse credit history, and at least six months of verifiable current full-time employment. A co-signer or higher down payment may be required based on credit history and underwriting guidelines, and not all buyers will qualify - our finance team can review your specific eligibility. [ford.com]
Eligible Ford Models
at Parsons Ford
The program currently covers 10 Ford models - Escape, Bronco Sport, Maverick, Ranger, Mustang Mach-E, Explorer, Bronco, F-150, F-150 Lightning, and Mustang - and runs through the end of 2026. Parsons Ford keeps a strong in-stock selection of F-150, Bronco, Bronco Sport, Explorer, and Mustang models, making it easy to find a first-time-buyer-eligible Ford close to home.
Why Buy Your First Ford at Parsons Ford
Located at 1400 Shepherdstown Road in Martinsburg, WV, Parsons Ford serves first-time buyers across the Eastern Panhandle and neighboring Winchester VA, Hagerstown MD, Kearneysville WV, and Purcellville VA communities. Our finance team walks you through every step - from application to delivery - so you can drive away with confidence in your first new Ford.
How can we help?
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FAQ
It's a Ford Credit financing program built for shoppers buying their first vehicle, offering a lower APR, flexible terms, and bonus cash for qualified applicants with limited or no credit history.
No prior auto credit history is required, but you'll need no adverse credit history and at least six months of verifiable full-time employment. Approval and terms are not guaranteed and depend on the applicant and lender requirements.
The program allows a down payment as low as $750, though a co-signer or larger down payment may be required based on your credit profile.
Eligible models include the Escape, Bronco Sport, Maverick, Ranger, Mustang Mach-E, Explorer, Bronco, F-150, F-150 Lightning, and Mustang. Parsons Ford carries a strong selection of these models in Martinsburg, WV.
Bonus Cash applies to eligible new Ford vehicles and requires Ford Credit financing; not all buyers or vehicles will qualify.
The First-Time Buyer Program is built around new and Certified Pre-Owned Ford vehicles — ask our finance team which options apply to your situation.
The current program runs through the end of 2026, though terms and eligible models are set by Ford and may change.
Yes — we regularly help first-time buyers from Winchester VA, Hagerstown MD, Kearneysville WV, and Purcellville VA, in addition to Martinsburg and the surrounding Eastern Panhandle.
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Kent Parsons Ford Inc
1400 Shepherdstown Road
Martinsburg, WV 25404
- Sales: (304) 263-3344
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