Follow Your Own Path
Take the untamed route, with the power and capability that make it legendary.
Built Wild® Extreme Durability Testing
On the proving grounds. In test labs. In the harshest real-world conditions. The 2023 Bronco® SUV has weathered thousands of miles.
The Capability to Deliver
Its Terrain Management System™ features G.O.A.T. Modes® (Goes Over Any Type of Terrain).
Your Path Starts Here
Attend a once-in-a-lifetime off-roading experience. Designed for all skill levels, you'll learn to harness your Bronco with the pros.
Off-Roading
Built Ford Tough®, Built Wild®
Innovative design and technology. Extreme durability testing. Real-world capability. It's in the DNA of every Bronco® SUV. All for those who live, work and play outdoors.
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Over, Around or Through. It's Up to You.
A solid, ground-gripping 4x4 powertrain and Terrain Management System™. Radical approach, break-over and departure angles. All working together to help you venture out as far as you want.
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Interior
Comfort Meets Durability
Depending on the series, the level of interior finishes goes from Standard (just the essentials) to Lux (with amenities like a big screen and a heated steering wheel). Choose yours depending on how dirty you plan to get, how much gear and passengers you'll carry, and how much style you want to bring to the trails.
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Ford Bronco® Interior Water Management
As any off-roader would tell you: "If the mud ain't flyin' - you ain't tryin'!" That's why Bronco is designed for easy cleanup.
Rubberized Floor Mats With Drain Plugs
Easily wash out dirt and debris with a simple garden hose - you don't even have to remove the carpet! Standard on Black Diamond®, Badlands®, Everglades™, Raptor® and Heritage Limited models.
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Marine-Grade Vinyl Seats
Bronco® was designed for getting dirty, that includes the interior. This mildew-resistant material stands up to water and is easily cleaned. Standard on Black Diamond®,Badlands®,Raptor® and Everglades™ models.
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Sealed Switches
Easy to clean and weather-resistant, they easily stand up to the harsh elements of hard-core off-roading.
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Integrated MOLLE Panel System
Integrated into the front seat backs, they allow you to securely carry water bottles, flashlights and other gear. Standard on Black Diamond®, Badlands®, Everglades™ and Raptor® models.
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Exterior
Standard Two-Door Roof
Carbonized Gray Molded-in-Color (MIC). Rear-window defroster, washer and a storage bag for front-row roof panels come standard.
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Ford is committed to the preservation of the environment and treading lightly.
Four-Door Soft-Top Roof
Standard black soft top features innovative accessibility to the rear cargo area.
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Three New Colors
The palette for 2023 gets a beautiful and bold update, including one modern version of a color from the original 1966 original Bronco®.
Azure Gray
The only thing subtle about the Ford Bronco® might be this dusty new tone. But don't let the calm coloration fool you, underneath is the power and performance of a modern-day SUV.
Yellowstone
Capturing the warmth of a western sunset, this iconic new color fills you with a sense of adventure as you make your way across any trail.
Robin's Egg Blue
This fresh interpretation of an original 1966 Bronco® color makes a bold, stylish statement. The white accent striping with knock-out script adds to its retro-style look.
Late availability for Heritage Limited.
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Kent Parsons Ford Inc
1400 Shepherdstown Road
Martinsburg, WV 25404
- Sales: (304) 263-3344
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